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Global forces drive digital business and Amazon readies to join the travel biz
Amazon will enter the travel business. Want to know what companies are up to? Keep an eye on their trademark filings and their hiring. This posting confirms that Amazon “the everything store” is about...
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eZ Systems: Brooklyn soundtrack and innovative fun
Looking for the unofficial eZ Conference soundtrack to Brooklyn and NYC? It’s over here on Spotify: NYC to Meet You. I’m trilled to be back in Brooklyn for eZ Conference – which brings engineers and...
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Hitch Your Wagon Elsewhere: Donald Trump Simply Isn’t the Epitome of Content...
Donald Trump’s political ascent has spawned countless posts hailing him as content marketing’s Svengali. The rap goes that since Trump has disrupted the Republican establishment and fixated the news...
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Who Is In Charge of Doctor’s Contact Data? Big Lists Become Big Liabilities...
For people buying health insurance those lists of providers showing which doctors will take your health coverage are like ingredient lists for food or drugs. Except the provider lists contain something...
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Connective DX’s HDX-15 Report wins healthcare marketing Gold Award
Its rare for agencies to win awards from the industries they market to. But in the spirit this blog, the marketing team at Connective DX has been recognized for our research and advocacy to help make...
View Article‘Content’, the clinical term for someone else’s art
The word “content” is a clinical term for someone’s art. It is used much as a surgeons use the word “tissue” for describing someone else’s skin. Its clinical, and doesn’t speculate about its own...
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2019-2020 Hospital Digital Index wins four industry awards
Tonight the New England Society for Healthcare Communicators (Neshco) awarded the HDX-15 report their coveted gold Lamplighter Award. This recognition by leaders in healthcare marketing and public...
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Connecting healthcare marketing experiences after COVID19
If you love at-scale marketing, content strategy, and the idea of life after COVID19 driven urgency – this is an hour you won’t want to miss. The folks at eHealthcare Strategy and Trends have helped...
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The Marketing team at PK suggested that my colleague Derek Phillips and I should get together for a quick video call about the power of stores in healthcare marketing. What came from that is a lite...
View ArticleHospital content teams innovate as COVID-19 continues to change everything
PK’s head of content strategy and I are back with another look at emerging practices in digital healthcare marketing. As COVID-19 enters its sixth month, health systems are building out richer sets of...
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